We all want to believe that we are rational beings who make decisions based on facts and logic.  The truth is that we all make the vast majority of our decisions based on emotions and feelings.  When it comes to investing, most people feel that they are either above average investors or are using professionals to achieve above average results.  Unfortunately, both logic and facts show overwhelmingly that they will significantly underperform, especially in real terms.

Dare to be Dullsm a simple yet superior approach to Wealth Management designed to increase the building of real wealth from 50% to well over 100%, with the same level of risk.  This approach, however, is not suitable for most investors because it is extremely emotionally unappealing.  It is a very daring strategy in that its dullness requires the investor to understand the fallacy of relying on many mental models learned over our lifetimes.  For those few that Dare to be Dullsm will come consistently higher investment returns.

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